如何获取文心一言API密钥(分步指南)
如何使用Bing API数据进行关键词研究和竞争对手分析
2024-11-05
越来越多的企业正在意识到 Bing 的潜力并聘请 SEO 专家对其进行优化。然而，SEO专家们可能正为此感到头疼，因为他们可以依赖的Bing专用SEO工具并不多。
我们想要改变这一现状，并鼓励软件供应商为这款搜索引擎开发更多解决方案。
这就是我们使用更多 Bing 数据丰富 API 的原因。我们很高兴地宣布，我们已经在DataForSEO Labs API中添加了新的端点，现在提供来自Bing的关键词、排名和流量数据！
以下是已添加的终端节点的完整列表：
- 批量关键词难度；
- 批量流量估算；
- 竞品域名；
- 域名交集；
- 域名排名概览；
- 页面交集；
- 排名关键词；
- 相关关键词；
- 相关页面；
- SERP（搜索引擎结果页面）竞品；、
- 子域名。
请注意，关于这些更改，我们于 2022 年 3 月 19 日更新了 DataForSEO Labs API 请求和响应的结构。但是，我们将继续支持旧版本。
在以下段落中，我们将向您展示如何使用新端点来开发一流的竞争对手分析和关键字研究解决方案。
注意：如果您更喜欢专有解决方案，请查看我们的 Bing 数据库。
Bing专用SEO的竞品分析工具
竞争对手是 SEO 专家可以用来改进其优化策略的宝贵信息宝库。通过进行竞争对手分析，他们可以了解哪些 SEO 策略在他们的行业中最有效，利用竞争对手的弱点，发现内容差距等等。
但是，我们找不到任何可以在Bing上研究竞争对手的工具。
那么，为什么不成为第一个开发这样工具的人呢？
使用 DataForSEO Labs API 中的新 Bing 端点，您可以构建竞争对手分析工具，使 SEO 专家能够：
- 识别30多个国家中任何关键词的竞争对手。
- 发现竞争对手的排名关键词。
- 将自己的排名与竞争对手的排名进行比较。
- 找到内容缺口。
- 估算对竞争对手关键词进行排名的难易程度。
- 分析竞争对手的流量洞察等更多信息。
识别竞争对手
任何SEO专家采取的第一步都是识别他们的竞争对手。
但在这样做时，他们不能仅仅手动在Bing上搜索目标关键词，并将排名靠前的网站的域名简单地复制到他们的列表中。问题在于，Bing 在返回搜索结果时会考虑浏览器首选项、搜索历史、位置、语言和许多其他因素。它提供个性化的搜索引擎结果页面（SERP），这使得SEO专家无法找到他们真正的竞争对手。
您的工具可以通过提供非个性化的 SERP 数据来解决问题。
使用 SERP Competitors 端点，您的工具将能够找到任何关键字和位置的竞争对手。
它的工作原理如下：
- 您指定目标关键词、位置和语言。
- API以高精度模拟设置的参数并启动搜索会话。
- 它抓取返回的搜索结果页面上的数据，并以JSON格式提供。
POST 请求示例：
[
{
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]除了竞争对手的域名，该端点还会返回它们的排名数据（关键词的平均和中位数位置）、估计的流量值、域名评分、可见性分数以及指定关键词的当前网站位置。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1073 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301556-2806-0383-0000-cdfbb8783f66",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0429 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"serp_competitors",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "serp_competitors",
"se_type": "bing",
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keywords": [
"kid toys"
],
"location_code": 2840,
"language_code": "en",
"total_count": 39,
"items_count": 5,
"items": [
{
"se_type": "bing",
"domain": "www.target.com",
"avg_position": 1.3333333333333333,
"median_position": 1,
"rating": 296,
"etv": 400.4,
"keywords_count": 1,
"visibility": 2.9,
"relevant_serp_items": 3,
"keywords_positions": {
"kid toys": [
1,
2
]
}
},
{
"se_type": "bing",
"domain": "www.amazon.com",
"avg_position": 2.5,
"median_position": 1,
"rating": 195,
"etv": 192.34799999999998,
"keywords_count": 1,
"visibility": 1.7,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
1,
4
]
}
},
{
"se_type": "bing",
"domain": "www.bestproducts.com",
"avg_position": 7,
"median_position": 2,
"rating": 186,
"etv": 88.14000000000001,
"keywords_count": 1,
"visibility": 0.9500000000000001,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
2,
12
]
}
},
{
"se_type": "bing",
"domain": "www.tractorsupply.com",
"avg_position": 2,
"median_position": 2,
"rating": 98,
"etv": 84.24000000000001,
"keywords_count": 1,
"visibility": 0.9,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
2
]
}
},
{
"se_type": "bing",
"domain": "www.uncommongoods.com",
"avg_position": 3,
"median_position": 3,
"rating": 97,
"etv": 50.596,
"keywords_count": 1,
"visibility": 0.8,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
3
]
}
}
]
}
]
}
]
}使用具有此类功能的工具将非常方便。也就是说，SEO 专家将能够为客户的目标位置找到竞争对手，即使他们自己位于其他地方。
发现竞争对手的排名关键词
在识别出竞争对手后，SEO 专家通常会分析竞争对手的排名关键词。通过了解竞争对手正在针对哪些关键词进行优化，SEO 可以扩展关键词列表、优化内容并发现内容差距。
例如，如果SEO专家已经进行了关键词研究并希望找到更多的关键词创意，他们可以查看竞争对手的关键词，并找到那些自己从未针对过的关键词。
您可以使用Ranked Keywords端点来教您的Bing竞品分析工具查找任何网站或网页的排名关键词。
要查找某个域名的排名关键词，您只需在POST请求体的目标字段中指定该域名，并设置位置和语言参数。
POST 请求示例：
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]API 响应将为您提供指定域的排名关键字，以及这些关键词的当前和历史搜索量、竞争程度和每次点击成本值。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2829 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301557-2806-0381-0000-89a503724aae",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2320 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "bing",
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target": "dataforseo.com",
"location_code": 2840,
"language_code": "en",
"total_count": 144,
"items_count": 5,
"metrics": {
"organic": {
"pos_1": 3,
"pos_2_3": 6,
"pos_4_10": 20,
"pos_11_20": 33,
"pos_21_30": 35,
"pos_31_40": 35,
"pos_41_50": 10,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 39.83827592432499,
"count": 142,
"estimated_paid_traffic_cost": 7.863240671111271,
"is_new": 142,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 1,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 1.6110000014305115,
"count": 2,
"estimated_paid_traffic_cost": 1.089900016784668,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"featured_snippet": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"local_pack": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
},
"metrics_absolute": null,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "omologist",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-25 05:48:02 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 0
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
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},
{
"year": 2021,
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},
{
"year": 2021,
"month": 3,
"search_volume": 10
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Powerful API Stack For Data-Driven SEO Tools – DataForSEO",
"url": "https://dataforseo.com/",
"breadcrumb": "https://dataforseo.com",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Sean Cooney, Co-Founder & CEO of Omologist.com See success story “We run 100,000s of longtail keyword position and competition queries for our client implementations in the US, Australia and Latin America on a monthly basis with DataForSEO - and we've been amazed about the accuracy of rankings and all other data across all regions and device ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Omologist"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": 0.30399999022483826,
"rank_changes": {
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"is_new": true,
"is_up": false,
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}
},
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"keyword_difficulty": 97,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "search engine api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-03 13:01:33 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 10,
"monthly_searches": [
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},
{
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},
{
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},
{
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{
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},
{
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},
{
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},
{
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},
{
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},
{
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},
{
"year": 2021,
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},
{
"year": 2021,
"month": 2,
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}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
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"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
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"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
"title": "Search Engines Api | Simple Integration | Try Now",
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"description": "Ad SERP API for Maps, News, Images. Try free now. Pay as you go! Simple Pricing. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/SERP API/SERP data",
"url": "https://dataforseo.com/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"highlighted": [
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],
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}
},
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
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"organic"
],
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"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
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"keyword": "top 1000 websites",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
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"last_updated_time": "2022-03-12 22:47:09 +00:00",
"competition": 0.10000000149011612,
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"monthly_searches": [
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},
{
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},
{
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},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 10
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 10
},
{
"year": 2021,
"month": 3,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Top 1000 Websites – DataForSEO",
"url": "https://dataforseo.com/top-1000-websites",
"breadcrumb": "https://dataforseo.com/top-1000-websites",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Top 1000 Websites. Find out how many keywords most popular websites in your country are ranking for. A list of 1000 most visited websites across 80 countries",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
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"websites",
"1000",
"websites"
],
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"main_domain": "dataforseo.com",
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"rank_changes": {
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"is_new": true,
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}
},
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
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]
}如果您想发现特定页面的排名关键词，只需在POST请求体中添加filters字段，并使用ranked_serp_element.serp_item.relative_url参数。
例：
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"filters": [
"ranked_serp_element.serp_item.relative_url",
"=",
"/blog/backlinks-api-now-in-dataforseo"
],
"limit": 5
}
]比较排名和发现内容缺口
通过访问竞争对手的排名关键词，SEO 专家可以将他们的排名与竞争对手的排名进行比较。这将使他们能够分析竞争对手的内容并实施最佳实践。
例如，众所周知，谷歌偏爱较长的内容：因此，对于SEO专家来说，将自己的内容长度与竞争对手的内容长度进行比较是一个好主意。如果他们注意到他们的内容要短得多，他们就会扩展它，这最终可能会带来更好的排名。
但是，当您拥有庞大的关键字列表时，手动查找您和您的竞争对手排名的关键字会非常耗时。
在 Domain Intersection 终端节点的帮助下，您的工具可以在几秒钟内找到此类关键字。
该端点非常简单：它提供两个指定域名在Bing SERP（搜索引擎结果页面）中有搜索结果的关键词。您只需指定您和竞争对手的域名，并设置位置和语言参数。
POST 请求示例：
[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
}
]除了交叉的关键字外，API 响应还将为您提供域的排名位置、返回关键词的关键词信息以及域名在搜索引擎结果页面（SERP）中的相对URL。
API 响应示例：
{
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"status_code": 20000,
"status_message": "Ok.",
"time": "7.8260 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
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"status_code": 20000,
"status_message": "Ok.",
"time": "7.7591 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
},
"result": [
{
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"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 434617,
"items_count": 5,
"items": [
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"keyword_data": {
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"keyword": "the youtube",
"location_code": 2840,
"language_code": "en",
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"last_updated_time": "2022-03-02 13:45:58 +00:00",
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},
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},
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"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
"domain": "apps.apple.com",
"title": "YouTube: Watch, Listen, Stream on the App Store",
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}使用相同的端点，您还可以发现内容缺口。
简而言之，内容缺口是指竞争对手排名靠前但您没有排名的关键词。通过找到内容缺口并在之后进行填补，SEO 专家可以立即提高他们的网站知名度。这就是为什么能够进行关键词缺口分析的工具在经验丰富的SEO人员中需求巨大的原因。
使用Domains Intersection端点，发现内容缺口变得快速而简单。
默认情况下，该端点提供两个指定域名在同一个搜索引擎结果页面（SERP）中排名靠前的关键词。但是，它也可以用来发现其中一个域名排名靠前但另一个域名没有排名的搜索词。
为了发现内容缺口，您需要在POST请求体中添加intersections参数并将其设置为false。在这种情况下，您将收到指定为target1的域名在SERP中有结果但指定为target2的域名没有结果的关键词。
例：
[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
}
]API 响应：
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"status_message": "Ok.",
"time": "25.0365 sec.",
"cost": 0.0105,
"tasks_count": 1,
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"tasks": [
{
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"status_code": 20000,
"status_message": "Ok.",
"time": "24.9877 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
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"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
},
"result": [
{
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"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 2225100,
"items_count": 5,
"items": [
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"keyword_data": {
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},
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"description": "Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’ s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube",
"s"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 31.13599967956543,
"estimated_paid_traffic_cost": 3.113600015640259,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "tube youtube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-11 04:07:59 +00:00",
"competition": 0.5,
"cpc": null,
"search_volume": 3180,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 4480
},
{
"year": 2022,
"month": 1,
"search_volume": 4130
},
{
"year": 2021,
"month": 12,
"search_volume": 3210
},
{
"year": 2021,
"month": 11,
"search_volume": 2440
},
{
"year": 2021,
"month": 10,
"search_volume": 2520
},
{
"year": 2021,
"month": 9,
"search_volume": 2820
},
{
"year": 2021,
"month": 8,
"search_volume": 2470
},
{
"year": 2021,
"month": 7,
"search_volume": 2870
},
{
"year": 2021,
"month": 6,
"search_volume": 2800
},
{
"year": 2021,
"month": 5,
"search_volume": 2850
},
{
"year": 2021,
"month": 4,
"search_volume": 2720
},
{
"year": 2021,
"month": 3,
"search_volume": 3730
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"videos"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 250.62533569335938,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
}
]
}
]
}
]
}在你的工具中拥有这样的功能将有助于 SEO 专家扩展他们的关键词列表并为接下来几个月制定内容计划。
估算关键词难度
在发现内容缺口后，SEO专家将拥有一长串需要处理的关键词。接下来，他们会问自己，这些关键词中哪些值得优化？显然，有些词太难排名，围绕它们创建内容只会浪费时间和预算。
因此，在将关键词用于内容之前，聪明的 SEO 专家会首先估计与之相关的竞争水平。如果他们发现许多权威网站已经主导了该关键词的搜索结果，他们就会将注意力转移到另一个词上。
如今，有了所有先进的SEO工具，这个评估过程可以自动完成。现代工具通过提供SEO专家可以依赖的各种有价值的关键词指标来简化这个过程。有机竞争最有用的指标之一是关键词难度。最近，我们将这个指标添加到了我们的API响应中，因此您可以将其添加到您的Bing竞争对手分析工具中。
关键词难度是我们专有的指标，用于指示某个页面在特定关键词的前10个有机搜索结果中排名有多难。它的取值范围从1到100，其中1表示很容易，100表示极其困难。要了解该指标是如何计算的，您可以查看这篇博客文章或帮助中心指南。为了简洁起见，我们在这里不展示任何公式。
计算多个关键词的关键词难度的最简单方法是使用批量关键词难度端点。它可以为多达1000个关键词提供关键词难度值。
POST 请求示例：
[
{
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
}
]API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0752 sec.",
"cost": 0.0103,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301605-2806-0392-0000-77f4d78014eb",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0198 sec.",
"cost": 0.0103,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_keyword_difficulty",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_keyword_difficulty",
"se_type": "bing",
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 3,
"items_count": 3,
"items": [
{
"se_type": "bing",
"keyword": "best cat shampoos",
"keyword_difficulty": null
},
{
"se_type": "bing",
"keyword": "how to bathe a cat",
"keyword_difficulty": 52
},
{
"se_type": "bing",
"keyword": "why cats are afraid of water",
"keyword_difficulty": 40
}
]
}
]
}
]
}在您的工具中访问关键字难度数据后，SEO 专家将能够快速评估他们在关键字中排名靠前的机会，而无需手动访问竞争对手的网站并对其进行分析。
分析竞争对手流量
竞争对手流量分析在多个方面对SEO有所帮助。通过了解竞争对手的主要流量来源，您可以了解哪些流量渠道在您的行业中效果最好。这将使他们能够仅关注有利可图的渠道，从而节省时间、精力和预算。因此，SEO专家更喜欢能够提供此类信息的工具。
我们提供了两个提供Bing流量数据的端点——Domain Rank Overview（域名排名概览）和Bulk Traffic Estimation（批量流量估算）。
Domain Rank Overview端点提供指定域名在Bing有机和付费搜索结果中的排名和流量数据。
您将能够查看该域名在搜索引擎结果页面（SERP）中的排名分布情况，以及有机和付费搜索结果的预计每月流量量。
API响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3192 sec.",
"cost": 0.0101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301606-2806-0388-0000-2747c5b832b9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2493 sec.",
"cost": 0.0101,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_rank_overview",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_rank_overview",
"se_type": "bing",
"target": "google.com",
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"target": "google.com",
"location_code": 2840,
"language_code": "en",
"total_count": 1,
"items_count": 1,
"items": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"metrics": {
"organic": {
"pos_1": 195644,
"pos_2_3": 326130,
"pos_4_10": 648648,
"pos_11_20": 1146667,
"pos_21_30": 965884,
"pos_31_40": 762364,
"pos_41_50": 375150,
"pos_51_60": 894,
"pos_61_70": 1119,
"pos_71_80": 1170,
"pos_81_90": 1121,
"pos_91_100": 685,
"etv": 68041369.24667427,
"count": 4425476,
"estimated_paid_traffic_cost": 49095947.045557395,
"is_new": 0,
"is_up": 4425476,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 61554,
"pos_2_3": 53949,
"pos_4_10": 20173,
"pos_11_20": 99,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 609370.8985326663,
"count": 135775,
"estimated_paid_traffic_cost": 323295.6722519547,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
}
}
]
}
]
}
]
}批量流量估算端点可以返回多达1000个指定域名的预计每月流量量。除了有机搜索流量的估算值外，您还将获得付费搜索结果、精选摘要和本地组合的单独值。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1666 sec.",
"cost": 0.0102,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301608-2806-0391-0000-6abeabddb3f9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1070 sec.",
"cost": 0.0102,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_traffic_estimation",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_traffic_estimation",
"se_type": "bing",
"targets": [
"google.com",
"forbes.com"
],
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 2,
"items_count": 2,
"items": [
{
"se_type": "bing",
"target": "google.com",
"metrics": {
"organic": {
"etv": 68041369.24667434,
"count": 4425476
},
"paid": {
"etv": 609370.8985326663,
"count": 135775
},
"local_pack": null,
"featured_snippet": null
}
},
{
"se_type": "bing",
"target": "forbes.com",
"metrics": {
"organic": {
"etv": 2476128.568994984,
"count": 1003824
},
"paid": {
"etv": 33796.09017691016,
"count": 25812
},
"local_pack": null,
"featured_snippet": null
}
}
]
}
]
}
]
}这就是我们的 DataForSEO Labs API 如何帮助您为针对 Bing 优化的 SEO 开发高级竞争对手分析工具。您可以为使用 Bing 的 SEO 构建的另一个解决方案是关键字研究工具。
Bing 的关键字研究工具
关键词研究是每个 SEO 策略的基础。在创建内容之前，SEO 专家会为企业寻找相关的关键字进行优化。这正是关键词研究工具所能提供的帮助。
大多数此类工具的工作方式如下：
- SEO专家指定他们的种子关键词。种子关键词基本上是与业务相关的短尾词。例如，如果一家公司销售儿童玩具，那么它的种子关键词之一可能是“儿童玩具”。
- 工具分析种子关键词，并提供与之相关的关键词想法。
- 除了关键词之外，它还返回有价值的关键词信息（搜索量、关键词难度、竞争程度等），以便专家可以评估使用每个返回的关键词想法的潜力。
使用 DataForSEO Labs API 中的 Bing 端点，您可以轻松地自己构建一个类似的关键字研究解决方案。
使用 Related Keywords 端点，您可以获得特定种子关键字的大量关键字提示。此端点提供出现在Bing搜索结果页面（SERP）“与此搜索相关的搜索”部分中的关键词。
虽然 Bing 仅提供 8 个搜索词，但 Related Keywords 端点可以为您找到多达 4680 个关键字提示。它使用深度优先搜索算法来查找在指定种子关键词的SERP“Related searches for”元素中出现的查询。深度越高，您可以在响应中接收的关键字就越多。您可以将其级别设置为 1 到 4：
- 最多 1 – 8 个关键字;
- 最多 72 个关键字;
- 最多 584 个关键字;
- 最多 4680 个关键词。
要向此端点发出请求，请指定您的种子关键词，以及深度、语言和位置参数。
POST 请求示例：
[
{
"keyword": "windows",
"language_name": "English",
"location_code": 2840,
"depth": 1
}
]除了关键词之外，API 响应还将返回有价值的关键词指标，例如当前和历史搜索量、每次点击成本、竞争和关键词难度。
API 响应示例：
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0730 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03151626-1535-0387-0000-b016e2a969d7",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0391 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"related_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "related_keywords",
"se_type": "bing",
"keyword": "windows",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keyword": "windows",
"seed_keyword_data": null,
"location_code": 2840,
"language_code": "en",
"total_count": 6,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 12:15:34 +00:00",
"competition": 0.9,
"cpc": 1.29,
"search_volume": 45170,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 40620
},
{
"year": 2022,
"month": 1,
"search_volume": 45090
},
{
"year": 2021,
"month": 12,
"search_volume": 38090
},
{
"year": 2021,
"month": 11,
"search_volume": 38730
},
{
"year": 2021,
"month": 10,
"search_volume": 45580
},
{
"year": 2021,
"month": 9,
"search_volume": 39370
},
{
"year": 2021,
"month": 8,
"search_volume": 38040
},
{
"year": 2021,
"month": 7,
"search_volume": 44670
},
{
"year": 2021,
"month": 6,
"search_volume": 50740
},
{
"year": 2021,
"month": 5,
"search_volume": 46830
},
{
"year": 2021,
"month": 4,
"search_volume": 51790
},
{
"year": 2021,
"month": 3,
"search_volume": 58100
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 100
},
"serp_info": null
},
"depth": 0,
"related_keywords": [
"home depot vinyl windows",
"new microsoft windows os",
"residential windows",
"microsoft official home page",
"4 foot wide windows",
"windows replacement",
"buy windows 10 license key online",
"windows 10 free upgrade now"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "windows replacement",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-14 11:42:07 +00:00",
"competition": 0.9,
"cpc": 5.79,
"search_volume": 470,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 460
},
{
"year": 2022,
"month": 1,
"search_volume": 510
},
{
"year": 2021,
"month": 12,
"search_volume": 290
},
{
"year": 2021,
"month": 11,
"search_volume": 340
},
{
"year": 2021,
"month": 10,
"search_volume": 1660
},
{
"year": 2021,
"month": 9,
"search_volume": 330
},
{
"year": 2021,
"month": 8,
"search_volume": 340
},
{
"year": 2021,
"month": 7,
"search_volume": 340
},
{
"year": 2021,
"month": 6,
"search_volume": 320
},
{
"year": 2021,
"month": 5,
"search_volume": 200
},
{
"year": 2021,
"month": 4,
"search_volume": 380
},
{
"year": 2021,
"month": 3,
"search_volume": 620
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": "replacement windows",
"keyword_difficulty": 63
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"replacement windows prices and sizes",
"replacement windows sizes and cost",
"window replacement companies near me",
"lowes windows replacement prices",
"types of replacement windows",
"replacement windows home depot",
"andersen replacement windows prices",
"pella basement windows replacement"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "home depot vinyl windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-24 22:50:24 +00:00",
"competition": 0.5,
"cpc": 0.5,
"search_volume": 50,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 50
},
{
"year": 2021,
"month": 12,
"search_volume": 40
},
{
"year": 2021,
"month": 11,
"search_volume": 60
},
{
"year": 2021,
"month": 10,
"search_volume": 50
},
{
"year": 2021,
"month": 9,
"search_volume": 60
},
{
"year": 2021,
"month": 8,
"search_volume": 40
},
{
"year": 2021,
"month": 7,
"search_volume": 50
},
{
"year": 2021,
"month": 6,
"search_volume": 50
},
{
"year": 2021,
"month": 5,
"search_volume": 40
},
{
"year": 2021,
"month": 4,
"search_volume": 60
},
{
"year": 2021,
"month": 3,
"search_volume": 90
},
{
"year": 2021,
"month": 2,
"search_volume": 60
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 47
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"home depot vinyl replacement windows",
"home depot vinyl windows prices",
"home depot vinyl window shades",
"home depot vinyl window blinds",
"home depot vinyl window covering",
"home depot vinyl windows 6500",
"home depot vinyl windows reviews",
"home depot vinyl window repair"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "residential windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-01 03:07:14 +00:00",
"competition": 0.9,
"cpc": 0.9,
"search_volume": 780,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 240
},
{
"year": 2021,
"month": 12,
"search_volume": 370
},
{
"year": 2021,
"month": 11,
"search_volume": 2630
},
{
"year": 2021,
"month": 10,
"search_volume": 360
},
{
"year": 2021,
"month": 9,
"search_volume": 460
},
{
"year": 2021,
"month": 8,
"search_volume": 360
},
{
"year": 2021,
"month": 7,
"search_volume": 1510
},
{
"year": 2021,
"month": 6,
"search_volume": 2570
},
{
"year": 2021,
"month": 5,
"search_volume": 210
},
{
"year": 2021,
"month": 4,
"search_volume": 270
},
{
"year": 2021,
"month": 3,
"search_volume": 210
},
{
"year": 2021,
"month": 2,
"search_volume": 210
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 78
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"residential windows manufacturers",
"replacement windows home depot",
"window and door replacement",
"windows for house",
"double hung windows replacement",
"cheap windows",
"windows for sale",
"home depot vinyl windows"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "microsoft official home page",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-14 13:39:08 +00:00",
"competition": 0.1,
"cpc": null,
"search_volume": 110,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 200
},
{
"year": 2022,
"month": 1,
"search_volume": 170
},
{
"year": 2021,
"month": 12,
"search_volume": 130
},
{
"year": 2021,
"month": 11,
"search_volume": 130
},
{
"year": 2021,
"month": 10,
"search_volume": 140
},
{
"year": 2021,
"month": 9,
"search_volume": 150
},
{
"year": 2021,
"month": 8,
"search_volume": 80
},
{
"year": 2021,
"month": 7,
"search_volume": 100
},
{
"year": 2021,
"month": 6,
"search_volume": 50
},
{
"year": 2021,
"month": 5,
"search_volume": 60
},
{
"year": 2021,
"month": 4,
"search_volume": 40
},
{
"year": 2021,
"month": 3,
"search_volume": 60
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 100
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"make microsoft my home page",
"microsoft official home page usa",
"microsoft help chat live support",
"microsoft home page windows 10",
"microsoft store page",
"how to change home page in edge",
"microsoft corporation home page",
"microsoft edge home page"
]
}
]
}
]
}
]
}此外，此外，您可以根据这些指标中的任何一个来过滤结果。通过在您的工具中添加各种过滤选项，您将使SEO专家能够在关键词研究中变得非常具体，并确保他们只接收能够从中受益的关键词。例如，如果SEO专家处理的是新创建的网站，那么获取排名太难的搜索词就没有意义。因此，如果您在工具中添加了按关键词难度过滤结果的选项，那将非常方便。
要接收具有低关键词难度值的搜索词，您需要在POST请求体中添加以下过滤条件：
"filters": ["keyword_data.keyword_properties.keyword_difficulty", "<", "50"]在这种情况下，API 响应将为您提供关键字难度值小于 50 的关键字。
此外，您可以在一个请求中添加最多8个不同的过滤条件。例如，您可以通过应用以下过滤条件来轻松找到关键词难度值低且搜索量也低的关键词：
"filters": [
["keyword_data.keyword_properties.keyword_difficulty", "<", "50"],
"and",
["keyword_data.keyword_info.search_volume", "<", "500"]]结论
似乎SEO软件供应商不敢为Bing开发工具，他们认为自己的投资和努力不会得到回报。你也不能完全责怪他们：在一个被Google主导的世界里，很容易相信其他搜索引擎没有需求。
但这只是一个错误的判断。
Bing 具有巨大的潜力，我们每天都能看到越来越多的SEO专家开始为其进行优化。
那么，还在犹豫什么呢？
使用 DataForSEO Labs API 的 Bing 端点，为Bing上的竞争对手分析和关键词研究开发顶级解决方案。你可能会是第一个这样做的人，因此你至少有一段时间不必面对竞争。
立即创建您的账户，并获得1美元的免费信用额度，以测试我们的新端点！
原文链接：https://dataforseo.com/blog/bing-api-data-for-keyword-research-and-competitor-analysis
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