如何获取谷歌新闻API密钥(分步指南)
如何使用Bing API数据进行关键字研究和竞争对手分析
2024-11-02
越来越多的企业意识到 Bing 的潜力，并聘请 SEO 专家对其进行优化。但是，seo从业者很难把这点做好，主要是针对bing seo的工具不是很多。
我们希望改变这种状况，并鼓励软件提供商为该搜索引擎创建更多的解决方案。
这就是为什么我们用更多的 Bing 数据丰富了我们的 API。我们很高兴地宣布，我们已向DataForSEO Labs API 添加了新的端点，现在提供来自 Bing 的关键字、排名和流量数据！
针对这些更改，我们2022年3月19就已经更改api请求和相应结构，但是你也可以正常使用旧版本
在以下段落中，我们将向您展示如何使用新的端点来开发一流的竞争对手分析和关键字研究解决方案。
注意：如果您更喜欢专有解决方案，请查看我们的Bing 数据库。
针对 Bing SEO 的竞争对手分析工具
竞争对手是 SEO 专家可以用来改进其优化策略的宝贵信息宝库。通过进行竞争对手分析，他们可以了解哪些 SEO 策略在其行业中效果最好、利用竞争对手的弱点、发现内容差距等等。
但是，我们在 Bing 上找不到任何可以研究竞争的工具。(研究排名竞争的工具）
那么为什么不第一个开发出这种产品呢？
使用 DataForSEO Labs API 中的新 Bing 端点，您可以构建一个竞争对手分析工具，使 SEO 专家能够：
- 确定 30 多个国家/地区中任意关键词的竞争对手。
- 发现竞争对手的排名关键词。
- 将他们的排名与竞争对手的排名进行比较。
- 查找内容差距。
- 估计竞争对手关键词的排名难度。
- 分析竞争对手的流量洞察等等。
识别竞争对手
任何 SEO 专家采取的第一步是识别他们的竞争对手。
在执行此操作时，他们不能只是在 Bing 上手动搜索目标关键字，然后简单地将排名靠前的网站的域名复制到他们的列表中。问题是，Bing 在返回搜索结果时会考虑浏览器偏好、搜索历史、位置、语言和许多其他因素。它提供个性化的 SERP，使 SEO 无法找到他们的实际竞争对手。
您的工具可以通过提供非个性化的 SERP 数据来解决问题。
通过SERP 竞争对手端点，您的工具将能够找到任何关键字和位置的竞争对手。
其工作方式如下：
1您指定目标关键字、位置和语言。
2API 以高精度模拟设置的参数并启动搜索会话。
3它抓取返回的搜索结果页面上的数据并以 JSON 形式提供。
POST 请求示例：
[
{
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]除了竞争对手的域名之外，端点还返回其排名数据（平均和中位关键词位置）、估计流量值、域名评级、可见性分数以及指定关键词的当前网站位置。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1073 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301556-2806-0383-0000-cdfbb8783f66",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0429 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"serp_competitors",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "serp_competitors",
"se_type": "bing",
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keywords": [
"kid toys"
],
"location_code": 2840,
"language_code": "en",
"total_count": 39,
"items_count": 5,
"items": [
{
"se_type": "bing",
"domain": "www.target.com",
"avg_position": 1.3333333333333333,
"median_position": 1,
"rating": 296,
"etv": 400.4,
"keywords_count": 1,
"visibility": 2.9,
"relevant_serp_items": 3,
"keywords_positions": {
"kid toys": [
1,
2
]
}
},
{
"se_type": "bing",
"domain": "www.amazon.com",
"avg_position": 2.5,
"median_position": 1,
"rating": 195,
"etv": 192.34799999999998,
"keywords_count": 1,
"visibility": 1.7,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
1,
4
]
}
},
{
"se_type": "bing",
"domain": "www.bestproducts.com",
"avg_position": 7,
"median_position": 2,
"rating": 186,
"etv": 88.14000000000001,
"keywords_count": 1,
"visibility": 0.9500000000000001,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
2,
12
]
}
},
{
"se_type": "bing",
"domain": "www.tractorsupply.com",
"avg_position": 2,
"median_position": 2,
"rating": 98,
"etv": 84.24000000000001,
"keywords_count": 1,
"visibility": 0.9,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
2
]
}
},
{
"se_type": "bing",
"domain": "www.uncommongoods.com",
"avg_position": 3,
"median_position": 3,
"rating": 97,
"etv": 50.596,
"keywords_count": 1,
"visibility": 0.8,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
3
]
}
}
]
}
]
}
]
}使用具有此类功能的工具将非常方便。也就是说，SEO 专家将能够找到客户目标位置的竞争对手，即使他们自己位于其他地方。
发现竞争对手的排名关键词
在确定竞争对手后，SEO 专家通常会分析竞争对手的排名关键词。通过了解竞争对手的目标关键词，SEO 人员可以扩展关键词列表、优化内容并发现内容差距。
例如，如果 SEO 专家已经进行了关键字研究并希望找到更多的关键字创意，他们可以查看竞争对手的关键字并找到他们从未定位过的关键字。
您可以教您的 Bing 竞争对手分析工具使用排名关键字端点查找任何网站或网页的排名关键字。
要查找某个域名的排名关键词，您只需在targetPOST 正文的字段中指定该域名，并设置位置和语言参数。
POST 请求示例：
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]API 响应将为您提供指定域的排名关键字，以及其当前和历史搜索量、竞争和每次点击费用值。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2829 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301557-2806-0381-0000-89a503724aae",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2320 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "bing",
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target": "dataforseo.com",
"location_code": 2840,
"language_code": "en",
"total_count": 144,
"items_count": 5,
"metrics": {
"organic": {
"pos_1": 3,
"pos_2_3": 6,
"pos_4_10": 20,
"pos_11_20": 33,
"pos_21_30": 35,
"pos_31_40": 35,
"pos_41_50": 10,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 39.83827592432499,
"count": 142,
"estimated_paid_traffic_cost": 7.863240671111271,
"is_new": 142,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 1,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 1.6110000014305115,
"count": 2,
"estimated_paid_traffic_cost": 1.089900016784668,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"featured_snippet": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"local_pack": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
},
"metrics_absolute": null,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "omologist",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-25 05:48:02 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 0
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 0
},
{
"year": 2021,
"month": 4,
"search_volume": 0
},
{
"year": 2021,
"month": 3,
"search_volume": 10
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Powerful API Stack For Data-Driven SEO Tools – DataForSEO",
"url": "https://dataforseo.com/",
"breadcrumb": "https://dataforseo.com",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Sean Cooney, Co-Founder & CEO of Omologist.com See success story “We run 100,000s of longtail keyword position and competition queries for our client implementations in the US, Australia and Latin America on a monthly basis with DataForSEO - and we've been amazed about the accuracy of rankings and all other data across all regions and device ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Omologist"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": 0.30399999022483826,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"keyword_difficulty": 97,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "search engine api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-03 13:01:33 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 20
},
{
"year": 2021,
"month": 3,
"search_volume": 30
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
"title": "Search Engines Api | Simple Integration | Try Now",
"domain": "dataforseo.com",
"description": "Ad SERP API for Maps, News, Images. Try free now. Pay as you go! Simple Pricing. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/SERP API/SERP data",
"url": "https://dataforseo.com/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"highlighted": [
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],
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"etv": 0.7110000252723694,
"estimated_paid_traffic_cost": 0.6399000287055969,
"rank_changes": {
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"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"keyword_difficulty": 83,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "top 1000 websites",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 22:47:09 +00:00",
"competition": 0.10000000149011612,
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"monthly_searches": [
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"month": 2,
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},
{
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"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 10
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 10
},
{
"year": 2021,
"month": 3,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Top 1000 Websites – DataForSEO",
"url": "https://dataforseo.com/top-1000-websites",
"breadcrumb": "https://dataforseo.com/top-1000-websites",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Top 1000 Websites. Find out how many keywords most popular websites in your country are ranking for. A list of 1000 most visited websites across 80 countries",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Top 1000 Websites",
"websites",
"1000",
"websites"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/top-1000-websites",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": null,
"rank_changes": {
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"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"keyword_difficulty": 53,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "what is api in seo",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-08 15:39:11 +00:00",
"competition": 0.10000000149011612,
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"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "dataforseo.com",
"title": "Introduction to APIs for SEO software – DataForSEO",
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"is_image": false,
"is_video": false,
"is_featured_snippet": false,
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"description": "In the framework of SEO tools development, APIs are used to integrate search results, keyword data, information about on-page errors, and so on and so forth. …",
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"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "google trends api",
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"language_code": "en",
"keyword_info": {
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"serp_info": {
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"paid",
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},
"ranked_serp_element": {
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"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[2]",
"title": "Google Trends Api | Simple Interations | Free Trial. 24/7 Support.",
"domain": "dataforseo.com",
"description": "Ad Easy to Use API for Getting Data from G Trends API. Try Now! Simple Pricing. Pay as you go. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/API/G_Trends",
"url": "https://dataforseo.com/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
"highlighted": [
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},
"check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
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]
}
]
}如果您想发现特定页面的排名关键字，只需将filters带有ranked_serp_element.serp_item.relative_url参数的字段添加到 POST 正文中。
例子：
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"filters": [
"ranked_serp_element.serp_item.relative_url",
"=",
"/blog/backlinks-api-now-in-dataforseo"
],
"limit": 5
}
]比较排名并发现内容差距
通过访问竞争对手的排名关键词，SEO 专家可以将他们的排名与竞争对手的排名进行比较，以了解他们共同的目标词。这样就可以分析竞争对手的内容并实施他们的最佳实践。
例如，众所周知，Google 偏爱较长的内容：因此，SEO 最好将自己的内容长度与竞争对手进行比较。如果他们发现自己的内容短得多，他们就会扩展内容，这最终可能会带来更好的排名。
然而，当您拥有庞大的关键字列表时，手动查找您和您的竞争对手排名的关键字会变得非常耗时。
借助域交叉端点，您的工具可以在几秒钟内找到此类关键字。
该端点非常简单：它提供两个指定域在 Bing SERP 中搜索结果的关键字。您所要做的就是指定您和竞争对手的域并设置位置和语言参数。
POST 请求示例：
[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
}
]除了相交关键字之外，API 响应还将为您提供域的排名位置、返回关键字的关键字信息以及域在 SERP 中的相对 URL。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.8260 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301601-2806-0389-0000-94c4de3ba825",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.7591 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 434617,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "the youtube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-02 13:45:58 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 260,
"monthly_searches": [
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"month": 1,
"search_volume": 400
},
{
"year": 2021,
"month": 12,
"search_volume": 270
},
{
"year": 2021,
"month": 11,
"search_volume": 310
},
{
"year": 2021,
"month": 10,
"search_volume": 270
},
{
"year": 2021,
"month": 9,
"search_volume": 160
},
{
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"month": 8,
"search_volume": 170
},
{
"year": 2021,
"month": 7,
"search_volume": 230
},
{
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},
{
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"month": 5,
"search_volume": 350
},
{
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},
{
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"search_volume": 280
},
{
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"search_volume": 230
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 2,
"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
"domain": "apps.apple.com",
"title": "YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
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"amp_version": false,
"rating": null,
"highlighted": [
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],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 42.119998931884766,
"estimated_paid_traffic_cost": 4.211999893188477,
"rank_changes": {
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"is_new": true,
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"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 21,
"rank_absolute": 23,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[23]",
"domain": "support.microsoft.com",
"title": "Use the YouTube web part - support.microsoft.com",
"url": "https://support.microsoft.com/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
"breadcrumb": "https://support.microsoft.com/en-us/office/use-the...",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Add a YouTube video. If you're not in edit mode already, click Edit at the top right of the page.. Hover your mouse above or below an existing web part or under the title region, click , and then select the YouTube web part.. Click Add video.. In the toolbox on the right, paste the link or the embed code for the video you want to show in the box under Add a video from YouTube by …",
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],
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}
}
},
{
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"keyword_data": {
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{
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{
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{
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{
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{
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{
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]
},
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},
"first_domain_serp_element": {
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"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "YouTube: Watch, Listen, Stream on the App Store",
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"description": "Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
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],
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"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
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},
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"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[7]",
"domain": "www.microsoft.com",
"title": "Get YouTube - Microsoft Store",
"url": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
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},
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"se_type": "bing",
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]
},
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},
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"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[8]",
"domain": "powerautomate.microsoft.com",
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}使用相同的端点，您还可以发现内容差距。
简单来说，内容差距就是你的竞争对手有排名而你没有的关键词。通过找到内容差距并在之后填补它们，SEO 专家可以立即提高他们的网站知名度。这就是为什么可以进行关键词差距分析的工具在经验丰富的 SEO 中需求量巨大的原因。
通过域交叉点端点，发现内容差距变得快速而简单。
默认情况下，端点会提供两个指定域在同一 SERP 中排名的关键字。但是，它还可用于发现其中一个域排名而另一个域不排名的搜索词。
要发现内容差距，您必须将intersections参数添加到 POST 正文并将其设置为false。在这种情况下，您将收到指定为 的域target1在 SERP 中有结果而指定为 的域target2没有结果的关键字。
例子：
[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
}
]API 响应：
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"status_message": "Ok.",
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"status_code": 20000,
"status_message": "Ok.",
"time": "24.9877 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
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"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
},
"result": [
{
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"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
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}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "tube youtube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-11 04:07:59 +00:00",
"competition": 0.5,
"cpc": null,
"search_volume": 3180,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 4480
},
{
"year": 2022,
"month": 1,
"search_volume": 4130
},
{
"year": 2021,
"month": 12,
"search_volume": 3210
},
{
"year": 2021,
"month": 11,
"search_volume": 2440
},
{
"year": 2021,
"month": 10,
"search_volume": 2520
},
{
"year": 2021,
"month": 9,
"search_volume": 2820
},
{
"year": 2021,
"month": 8,
"search_volume": 2470
},
{
"year": 2021,
"month": 7,
"search_volume": 2870
},
{
"year": 2021,
"month": 6,
"search_volume": 2800
},
{
"year": 2021,
"month": 5,
"search_volume": 2850
},
{
"year": 2021,
"month": 4,
"search_volume": 2720
},
{
"year": 2021,
"month": 3,
"search_volume": 3730
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"videos"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 250.62533569335938,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
}
]
}
]
}
]
}您的工具中拥有这样的功能将帮助 SEO 专家扩展他们的关键字列表并在未来几个月创建内容计划。
估算关键词难度
发现内容差距后，SEO 专家将拥有大量可用的关键词列表。他们会问自己的下一个问题是，这些关键词中哪些值得优化？显然，有些词很难排名，因此围绕它们创建内容只会浪费时间和预算。
因此，在内容中使用关键词之前，聪明的 SEO 专家会先评估与之相关的竞争程度。如果他们注意到许多权威网站已经主导了该关键词的搜索结果，他们就会关注另一个词。
借助当今所有可用的高级 SEO 工具，可以自动完成估算。现代工具通过提供 SEO 专家可以依赖的各种有价值的关键字指标简化了此过程。有机竞争最有用的指标之一是关键字难度。最近，我们已将此指标添加到我们的 API 响应中，因此您可以将其添加到您的 Bing 竞争对手分析工具中。
关键词难度是我们专有的指标，用于指示某个网页在特定关键词的自然搜索结果中排名前 10 的难度。该指标的取值范围为 1 到 100，其中 1 表示容易，100 表示极其困难。要了解如何计算该指标，您可以查看此博客文章或此帮助中心指南。为简洁起见，我们不会在此提供任何公式。
计算多个关键词的关键词难度的最简单方法是使用批量关键词难度端点。它可以为最多 1000 个关键词提供关键词难度值。
POST 请求示例：
[
{
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
}
]API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0752 sec.",
"cost": 0.0103,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301605-2806-0392-0000-77f4d78014eb",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0198 sec.",
"cost": 0.0103,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_keyword_difficulty",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_keyword_difficulty",
"se_type": "bing",
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 3,
"items_count": 3,
"items": [
{
"se_type": "bing",
"keyword": "best cat shampoos",
"keyword_difficulty": null
},
{
"se_type": "bing",
"keyword": "how to bathe a cat",
"keyword_difficulty": 52
},
{
"se_type": "bing",
"keyword": "why cats are afraid of water",
"keyword_difficulty": 40
}
]
}
]
}
]
}通过访问您工具中的关键字难度数据，SEO 专家将能够快速评估其关键字排名靠前的机会，而无需手动访问竞争对手的网站并进行分析。
分析竞争对手的流量
竞争对手流量分析在很多方面都对 SEO 有帮助。通过找出竞争对手的流量来源，你可以了解哪些流量来源在你的行业中效果最好。这将使他们能够只关注盈利渠道，节省时间、精力和预算。这就是为什么 SEO 专家更喜欢能够提供此类信息的工具。
我们提供两个为 Bing 提供流量数据的端点——域名排名概览和批量流量估算。
域名排名概览端点提供 Bing 针对指定域名的自然搜索结果和付费搜索结果的排名和流量数据。您将能够查看 SERP 中的域名排名分布以及自然搜索结果和付费搜索结果的估计每月流量。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3192 sec.",
"cost": 0.0101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301606-2806-0388-0000-2747c5b832b9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2493 sec.",
"cost": 0.0101,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_rank_overview",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_rank_overview",
"se_type": "bing",
"target": "google.com",
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"target": "google.com",
"location_code": 2840,
"language_code": "en",
"total_count": 1,
"items_count": 1,
"items": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"metrics": {
"organic": {
"pos_1": 195644,
"pos_2_3": 326130,
"pos_4_10": 648648,
"pos_11_20": 1146667,
"pos_21_30": 965884,
"pos_31_40": 762364,
"pos_41_50": 375150,
"pos_51_60": 894,
"pos_61_70": 1119,
"pos_71_80": 1170,
"pos_81_90": 1121,
"pos_91_100": 685,
"etv": 68041369.24667427,
"count": 4425476,
"estimated_paid_traffic_cost": 49095947.045557395,
"is_new": 0,
"is_up": 4425476,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 61554,
"pos_2_3": 53949,
"pos_4_10": 20173,
"pos_11_20": 99,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 609370.8985326663,
"count": 135775,
"estimated_paid_traffic_cost": 323295.6722519547,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
}
}
]
}
]
}
]
}批量流量估算端点可以返回最多 1,000 个指定域的估算月流量。除了自然搜索流量估算外，您还将获得付费搜索结果、精选摘要和本地包的单独值。
API 响应示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1666 sec.",
"cost": 0.0102,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301608-2806-0391-0000-6abeabddb3f9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1070 sec.",
"cost": 0.0102,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_traffic_estimation",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_traffic_estimation",
"se_type": "bing",
"targets": [
"google.com",
"forbes.com"
],
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 2,
"items_count": 2,
"items": [
{
"se_type": "bing",
"target": "google.com",
"metrics": {
"organic": {
"etv": 68041369.24667434,
"count": 4425476
},
"paid": {
"etv": 609370.8985326663,
"count": 135775
},
"local_pack": null,
"featured_snippet": null
}
},
{
"se_type": "bing",
"target": "forbes.com",
"metrics": {
"organic": {
"etv": 2476128.568994984,
"count": 1003824
},
"paid": {
"etv": 33796.09017691016,
"count": 25812
},
"local_pack": null,
"featured_snippet": null
}
}
]
}
]
}
]
}这是我们api可以帮助你进行优化的方式，您可以使用来构建并研究。
Bing 关键字研究工具
关键词研究是每个 SEO 策略的基础。在创建内容之前，SEO 专家会找到与企业相关的关键词进行优化。这就是关键词研究工具能帮助他们实现的目标。
大多数此类工具的工作方式如下：
1SEO 专家指定他们的种子关键词。种子关键词基本上是与业务相关的短尾词。例如，如果一家公司销售儿童玩具，其种子关键词之一可能是“儿童玩具”。
2该工具分析种子关键词并提供与其相关的关键词创意。
3除了关键词之外，它还返回有价值的关键词信息（搜索量、关键词难度、竞争等），以便专家可以评估使用每个返回的关键词想法的潜力。
借助 DataForSEO Labs API 中的 Bing 端点，您可以轻松地自己构建类似的关键字研究解决方案。
使用相关关键字端点，您可以获得大量针对特定种子关键字的关键字创意。此端点提供出现在 Bing SERP 的“相关搜索”部分中的关键字。
但是，虽然 Bing 仅提供 8 个搜索词，但相关关键字端点可以为您找到多达 4680 个关键字创意。它使用深度优先搜索算法来查找出现在 SERP 的“相关搜索”元素中针对指定种子关键字的查询。 值越高depth，您在响应中收到的关键字就越多。您可以将其级别设置为 1 到 4：
- 最多 1 – 8 个关键词；
- 最多 2 – 72 个关键词；
- 3 – 最多 584 个关键词；
- 4 – 最多 4680 个关键字。
同话题下的热门内容
内容关键字